Local marketers have a challenge to simultaneously position local involvement as conducive to community and personal gain. While helping the local and wider economy and supporting patriotic sentiments are leading drivers of living local, participation in the local market are unlikely to be completely selfless.
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Whether focused on bettering their health or standing out among their peers, Americans who buy and act local are looking for some amount of self-improvement. Those who can meet both their personal and altruistic goals through community activism are likely to give it more value, and as such be willing to pay more of the associated costs.
some of them listed here:
What motivates consumers to live local?
Are local enthusiasts in search of status?
What are the costs of living local?
All Points are covered in table of Content of this Report some of them listed here:
SCOPE AND THEMES
COMMERCIAL INFLUENCES ON LIVING LOCAL
SOCIAL AND ATTITUDINAL INFLUENCES ON LIVING LOCAL
INNOVATIONS AND INNOVATORS
MARKETING STRATEGIES AND INITIATIVES
METHODS OF PURCHASING LOCAL GOODS
PARTICIPATION IN LOCAL ACTIVITIES
REASONS FOR BUYING LOCAL GOODS
REASONS FOR PARTICIPATING IN LOCAL ACTIVITIES
FACTORS ENCOURAGING MORE LOCAL INVOLVEMENT
OPINIONS ABOUT LIVING LOCAL
IMPACT OF RACE AND HISPANIC ORIGIN
APPENDIX – OTHER USEFUL CONSUMER TABLES
APPENDIX – TRADE ASSOCIATIONS
APPENDIX: RESEARCH METHODOLOGY
APPENDIX: WHAT IS MINTEL?
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