The demand for phablets and superphones has been increasing globally due to the growing adoption of these devices on account of their dual functionality (as a tablet and as a smartphone). Android operating system dominates both the phablets and superphones market globally, contributing to 82% and 87% market share in volume sales respectively. North America has been dominating the global market in terms of total volume sales; however, Asia Pacific is expected to surpass North America and lead the market due to growing demand from emerging economies such as India, China, and Korea. One of the major reasons for the growing demand for phablets and superphones in Asia Pacific is the dense population in this region coupled with the corresponding rise in disposable incomes. The decreasing retail prices of these products are also expected to be a driver for market growth.
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Table of Contents
Chapter 1 Preface
1.1 Research scope and description
1.2 Research methodology
Chapter 2 Executive Summary
Chapter 3 Market Analysis
3.1 Market definition
3.1.1 Phablets
3.1.2 Superphones
3.1.3 Need for phablets and superphones
3.2 Phablets v/s Tablets
3.3 Smartphones v/s Superphones
3.4 Future of phablets and superphones, 2012 – 2018
3.5 Overall market size, 2012
3.6 Market trends
3.6.1 Consumer shift towards cell phones with larger display size
3.6.2 Developments in display technology
3.7 Factor analysis
3.7.1 Drivers
3.7.1.1 Rapid technological advancement resulting in faster price degradation
3.7.1.2 Phablets operate as a phone as well as a tablet
3.7.1.3 Desirability of larger displays
3.7.2 Restraints
3.7.2.1 High price due to the use of AMOLED displays
3.7.2.2 Complex operability
3.7.3 Opportunities
3.7.3.1 Technological innovation resulting in price reduction
3.7.3.2 Introduction of a wide range of product lines
3.8 Value chain analysis
3.9 Porter’s Five Force analysis for phablets and superphones market
3.9.1 Bargaining power of supplier – Medium to Low
3.9.2 Bargaining power of buyer – Moderate to High
3.9.3 Rivalry among existing competitors – Low to Medium
3.9.4 Threat of new entrants – low to medium
3.9.5 Threat of substitute products or services – Medium to High
Chapter 4 Phablets and Superphones Market Analysis, by Product Type 2012 - 2018
4.1 Phablets
4.1.1 Android
4.1.2 Windows
4.1.3 BlackBerry
4.2 Superphones
4.2.1 Android
4.2.2 Windows
4.2.3 BlackBerry
Chapter 5 Phablets and Superphones Market Analysis, by Geography
5.1 Introduction
5.2 Global phablets and superphones market volume share, 2012 and 2018 (%)
5.3 North America phablets and superphones market
5.3.1 Market trends
5.3.2 Drivers
5.3.3 Challenges and opportunities
5.3.4 Market size and forecast, 2012 – 2018
5.4 Europe phablets and superphones market
5.4.1 Market trends
5.4.2 Drivers
5.4.3 Challenges and opportunities
5.4.4 Market size and forecast, 2012 – 2018
5.5 Asia Pacific phablets and superphones market
5.5.1 Market trends
5.5.2 Drivers
5.5.3 Challenges and opportunities
5.5.4 Market size and forecast, 2012 – 2018
5.6 RoW (Rest of the World) phablets and superphones market
5.6.1 Drivers
5.6.2 Challenges and opportunities
5.6.3 Market size and forecast, 2012 – 2018
Chapter 6 Competitive Landscape
6.1 Summary
6.2 Market shares by key players, 2012 (%)
6.3 Competitive strategy by key players, 2012
Chapter 7 Company Profile
7.1 Samsung Electronics
7.1.1 Company overview
7.1.2 Financial overview
7.1.3 Business strategies
7.1.4 Recent developments
7.2 HTC Corporation
7.2.1 Company overview
7.2.2 Financial overview
7.2.3 Business strategies
7.2.4 Recent developments
7.3 LG Display
7.3.1 Company overview
7.3.2 Business strategy
7.3.3 Recent development
7.4 Sony Corporation
7.4.1 Company overview
7.4.2 Business strategies
7.4.3 Recent developments
7.5 Micromax
7.5.1 Company overview
7.5.2 Financial overview
7.5.3 Business strategies
7.5.4 Recent developments
7.6 Dell
7.6.1 Company overview
7.6.2 Financial overview
7.6.3 Business strategies
7.6.4 Recent developments
7.7 Motorola
7.7.1 Company overview
7.7.2 Business strategy
7.7.3 Recent developments
7.8 ASUS
7.8.1 Company overview
7.8.2 Business strategy
7.8.3 Recent development
7.9 ZTE
7.9.1 Company overview
7.9.2 Financial overview
7.9.3 Business strategy
7.9.4 Recent developments
7.10 Huawei
7.10.1 Company overview
7.10.2 Financial overview
List of Tables
TABLE 1 Global phablets and superphones market snapshot
List of Figures
FIG. 1 Global phablets and superphones market, 2012 & 2018 (%)
FIG. 2 Global phablets and superphones market size and forecast, 2011 – 2018 (million units)
FIG. 3 Value chain analysis for phablets and superphones market
FIG. 4 Porter’s analysis for phablets and superphones market
FIG. 5 Global phablets market volume and forecast, 2011 – 2018 (million units)
FIG. 6 Global phablets market size and forecast, 2011 – 2018 (USD billion)
FIG. 7 Global Android phablets market volume and forecast, 2011 – 2018 (million units)
FIG. 8 Global Android phablets market size and forecast, 2011 – 2018 (USD billion)
FIG. 9 Global Windows phablets market volume and forecast, 2011 – 2018 (million units)
FIG. 10 Global Windows phablets market size and forecast, 2011 – 2018 (USD billion)
FIG. 11 Global superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 12 Global superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 13 Global Android superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 14 Global Android superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 15 Global Windows superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 16 Global Windows superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 17 Global BlackBerry superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 18 Global BlackBerry superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 19 Global phablets and superphones market volume share, 2012 and 2018 (%)
FIG. 20 North America phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 21 North America phablets and superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 22 Europe phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 23 Europe phablets and superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 24 Asia Pacific phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 25 Asia Pacific phablets and superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 26 RoW phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 27 RoW phablets and superphones market size and forecast, 2011 – 2018 (million units)
FIG. 28 Market shares of Phablet and Superphone manufacturers, 2012 (%)
FIG. 29 Samsung Electronics financial performance, 2009 – 2011 (USD million)
FIG. 30 Dell Inc financial performance, 2008 - 2012 (USD million)
FIG. 31 Huawei Technologies financial performance, 2008 - 2011 (USD million)
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